Alex Williams Nutrition

Nottinghamshire

When Alex approached me to design a front cover for their non-diet notebook, I was thrilled to work on a project that promotes body positivity and a healthy relationship with food. From the outset, I understood this was more than just a design—it was an opportunity to contribute to a message of self-acceptance and holistic well-being.

The client emphasised the importance of balance and inclusivity, wanting the design to celebrate the diversity of food in a way that would resonate with a wide audience. This meant moving away from typical diet culture imagery and instead embracing a more joyful and liberated approach to eating. They envisioned a cover that would embody a sense of freedom and mindfulness, promoting a non-restrictive, non-diet approach to food and health. This approach encourages people to trust their bodies, honour their hunger, and enjoy a variety of foods without guilt or shame.

Incorporating these values into the design was key, and I aimed to visually represent the abundance and diversity of food through line drawings that evoke warmth, comfort, and joy. It was important to reflect the idea that food is not just about nourishment but also about pleasure, connection, and self-care, free from the pressures of societal standards. The result is a cover that speaks to the essence of self-love, food freedom, and the celebration of all bodies.