Overview
The Preventing Suicide in Lincolnshire brand was created to support a countywide public health initiative focused on suicide prevention and mental wellbeing. The visual identity needed to communicate a message of hope and compassion while maintaining professionalism for NHS and local authority partners.
This project became one of my most meaningful collaborations, developing a brand that represents not only strategy and data but also real human connection, empathy, and community support.
The Challenge
Designing for a topic as sensitive as suicide prevention required an approach that felt gentle, optimistic, and respectful. The brand had to resonate with a wide audience, from individuals seeking help to professionals delivering services, and unite multiple agencies under one clear, positive identity.
The challenge was to create visuals that balanced warmth with authority, ensuring that the campaign could comfort and inform while maintaining trust and clarity.
The new designs needed to:
Communicate hope and compassion through design
• Balance sensitivity and professionalism across public health materials
• Represent unity and collective care across agencies
• Reduce stigma by focusing on connection and understanding
• Create recognisable and approachable visuals that invite trust and reassurance
Strategy and Creative Direction
The creative direction centred on hope, connection, and togetherness, transforming a difficult subject into a message of care and support.
Logo design featured a heart and hands enclosed within a rising sun, symbolising care, light, and collective strength.
Illustrations depicted people offering kindness and connection, such as sitting under umbrellas, giving flowers, or simply being present for one another.
Colour palette combined soft yellows, teals, and warm neutrals to evoke calm, optimism, and safety.
Typography used clean, rounded letterforms to enhance accessibility and warmth.
Applications included branded materials, notebooks, calendars, enamel pins, and digital assets to bring consistency and visibility across the campaign.
Every element of the design was built to feel human, hopeful, and inclusive, helping to reduce stigma and encourage open conversations around suicide and mental health.
Skills
Deliverables
I delivered a comprehensive set of brand assets to support the rollout:
Logo suite (primary, secondary, icons)
Brand guidelines for consistent and accessible use
Custom illustrations and iconography
Colour palette and type styling
Presentation and workshop templates
Social media assets
Merchandise designs and mockups
Ongoing design support during launch