Snug Cosmetics

Concept Project

Snug Cosmetics, a new player in the relaxation and sleep aid market, collaborated with otterlunncreative to craft a unique visual identity. The task was to design a custom pattern that communicates the brand's focus on promoting tranquility and a good night's sleep.

The challenge was not just about aesthetics but also about infusing a playful charm. The pattern incorporates sketch-like illustrations, creating an almost dreamlike quality. This whimsical touch adds a delightful and enchanting element to the brand's image.

Designed to be versatile, the pattern seamlessly transitions across packaging, stickers, and online materials, ensuring a consistent and enduring brand presence. It's more than just a pattern; it's a simple yet captivating representation of Snug Cosmetics' commitment to bringing relaxation and joy to their customers' lives.