Wayne Otter Counselling

Lincolnshire

I had the pleasure of designing the full visual identity for Wayne Otter Counselling, including the logo, color scheme, and website. The project began with a deep dive into understanding the essence of Wayne Otter's personal and professional brand, which informed the minimalist yet bold visual direction.

The logo itself is meaningful, symbolising the connection between counsellor and client, as well as the safe and supportive space in which therapy takes place. This design element was crafted to visually represent the trust, understanding, and empathy that are central to the counselling process.

I complemented the logo with a cohesive colour palette that is both calming and restorative, reinforcing a sense of tranquility and emotional safety. These colours were carefully selected to align with Wayne's values and professional style as a counsellor.

In addition to the design, I handled the photography for the website, ensuring each image reflected Wayne's authentic and approachable personality, enhancing the welcoming atmosphere of the site.

The result is a professional yet personal digital presence that beautifully encapsulates the essence of Wayne Otter Counselling, providing visitors with a warm, trusting experience from the moment they land on the page.