Who I Am Counts

Birmingham Women's and Children's Hospital Charity

Birmingham Women’s and Children’s Hospital Charity Trust initiated the "Fight For All The Feels" campaign to raise funds and awareness for mental health services in Birmingham. The project involved the design and creation of clothing, postcards, and other merchandise, with the aim to inspire hope, resilience, and positivity for individuals experiencing mental health challenges.

The campaign’s designs featured empowering messages and vibrant imagery, promoting mental well-being and encouraging open conversations about mental health. Through the sale of these items, the campaign sought not only to raise vital funds but also to break down stigma and foster a sense of community for those in need of mental health support.

All proceeds from the project were directed towards enhancing the hospital's mental health services, providing much-needed resources for children, young people, and their families. The "Fight For All The Feels" campaign became a vital part of supporting mental health initiatives within Birmingham, allowing the charity to continue its essential work in this field.