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Transforming businesses, community projects and public sector organisations with thoughtful brand design that makes an impact.
 

Elevate your brand with expert design that is backed by strategy. Making a lasting impression that counts.

About me

Hello! I'm Tasmin Otter-Lunn

I find purpose and fulfilment in helping small businesses, community projects, and organisations feel confident and excited about their unique brand and achievements.

 

Every brand has a unique story, and I’m here to help you share yours!

Are you ready to get started?

  • Threads
  • Facebook
  • LinkedIn
  • Instagram
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The steps to an impactful design

Strategy & Creative Direction

Through an in-depth discovery call and detailed questionnaire, I thoroughly explore your goals, values, and unique challenges.

 

We dive into your objectives and aspirations to ensure I fully understand your vision. With this insight, I develop a brand strategy that incorporates the information gathered, along with research into your target audience and industry.

 

This strategy informs the creation of two mood boards that visually represent your brand’s direction, ensuring that every design choice is intentional and impactful.

Brand Identity Design

With the brand strategy and mood boards set, I craft your brand identity design. This includes developing a cohesive visual identity with your logo suite, colour palette, typography, illustrations and so much more to perfectly reflect your brand’s personality.

 

Each element is meticulously designed for consistency across all touch points, ensuring your brand stands out and communicates effectively.

 

My aim is to create an identity that not only looks impressive but also connects powerfully with your audience and leaves a lasting impression.

Brand Guidelines

In the final stage, I develop comprehensive brand guidelines that detail logo usage, colour palette, typography, and other visual elements.

 

These guidelines ensure consistency across all platforms and materials, helping your brand maintain a cohesive and professional appearance. This careful planning ensures your brand looks great and remains effective for years to come.

See more of what I've been working on

What else can I help you with?

Graphic Design

  • Business Cards

  • Leaflets

  • Brochures

  • Document Layouts

  • Thank you cards

  • Vouchers

Illustration

  • Icon Sets

  • Custom Illustrations

  • Character Creation

  • Pattern Design

Web Design

  • Custom Websites

  • Search Engine Optimisation (SEO)

  • Blog Post Templates

  • ​Animations

  • Keyword Research

Merchandise Design

  • Clothing

  • Mugs & Cups

  • Stationery

  • Accessories

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