Transforming businesses, community projects and public sector organisations with thoughtful brand design that makes an impact.
Elevate your brand with custom design that is backed by strategy. Creating logo designs and illustrations and developing colour palettes and typography.
That makes a lasting impression that counts.
About me
Hello! I'm Tasmin Otter-Lunn
I find purpose and fulfilment in helping small businesses, community projects, and organisations feel confident and excited about their unique brand and achievements.
Every brand has a unique story, and I’m here to help you share yours!
Are you ready to get started?
The steps to an impactful design
Brand Identity Design
With the brand strategy and mood boards set, I craft your brand identity design. This includes developing a cohesive visual identity with your logo suite, colour palette, typography, illustrations and so much more to perfectly reflect your brand’s personality.
Each element is meticulously designed for consistency across all touch points, ensuring your brand stands out and communicates effectively.
My aim is to create an identity that not only looks impressive but also connects powerfully with your audience and leaves a lasting impression.
Strategy & Creative Direction
Through an in-depth discovery call and detailed questionnaire, I thoroughly explore your goals, values, and unique challenges.
We dive into your objectives and aspirations to ensure I fully understand your vision. With this insight, I develop a brand strategy that incorporates the information gathered, along with research into your target audience and industry.
This strategy informs the creation of two mood boards that visually represent your brand’s direction, ensuring that every design choice is intentional and impactful.
Brand Guidelines
In the final stage, I develop comprehensive brand guidelines that detail logo usage, colour palette, typography, and other visual elements.
These guidelines ensure consistency across all platforms and materials, helping your brand maintain a cohesive and professional appearance. This careful planning ensures your brand looks great and remains effective for years to come.
