#ThanksKids NHSStars
RISE - Coventry and Warwickshire Partnership NHS Trust
Overview
The #ThanksKids NHSStars campaign was an initiative celebrating children and young people who went above and beyond to support the NHS during the COVID-19 pandemic.
I was commissioned to design certificates of recognition that would be given to nominated young people, offering them something tangible and joyful to commemorate their contributions.
The Challenge
The certificates needed to feel fun, celebratory, and meaningful for a younger audience while maintaining a clear connection to the NHS. The challenge was to find a tone that was child-friendly and cheerful without being overly formal or simplistic.
The new designs needed to:
Create a celebratory design suitable for children and young people
Maintain connection with NHS branding standards
Balance fun, warmth, and professionalism
Deliver something meaningful recipients would cherish
Reinforce community appreciation and recognition
Strategy and Creative Direction
The creative direction was centred around joy, celebration, and positivity, using bright colours, soft shapes, and simple iconography to create designs that children would feel proud to receive.
The layouts were clean and clear, featuring playful type and subtle NHS branding to ensure the certificates felt official yet personal.
The final designs helped make the campaign more memorable and engaging, celebrating kindness, creativity, and courage among young people.
Skills
Deliverables
Certificate design
Typography and layout
Colour palette and illustration
Print preparation
Printing and Packaging services