Chloe Gels Photo & Video
Wedding Photographer and Videographer
Overview
Chloe Gels Photo & Video is a creative business specialising in wedding and lifestyle photography. Chloe came to me ready for a full rebrand and website refresh to better represent her growth and evolving style.
The Challenge
While Chloe’s business was thriving, her old branding no longer reflected her unique personality or creative direction. The challenge was to design a brand that felt authentic, expressive, and refined, helping her connect with her ideal clients and confidently showcase her work.
The new designs needed to:
Capture Chloe’s evolving creative vision and personality
Strengthen her brand with a cohesive and professional identity
Create a website that enhances user experience and showcases her work
Infuse warmth, emotion, and individuality into every touchpoint
Help Chloe connect with her ideal clients authentically
Strategy and Creative Direction
The brand direction centred on storytelling, emotion, and individuality — qualities that define Chloe’s approach to photography.
Visual identity: Custom logo, modern typography, and a warm, cinematic colour palette.
Illustrations: Hand-drawn elements to add personality and charm.
Website design: Created an intuitive and visually engaging site to highlight her portfolio and services.
The outcome was a cohesive brand and digital presence that truly reflects Chloe’s artistry and passion, helping her attract the right clients and show up with confidence.
Skills
Deliverables
Brand direction and strategy
Logo and visual identity
Colour palette and typography
Custom illustrations
Website design and build
UX and layout design
Tone of voice and copy guidance