DrinksRation

King’s Centre for Military Health Research | Combat Stress | Lancaster University

Overview

DrinksRation is a digital health app created to support UK veterans in monitoring and reducing their alcohol consumption. The app provides personalised feedback and insights to encourage healthier habits in a supportive and non-judgmental way.

I was brought onto the project to create a full visual identity and contribute to the UI and UX design. The goal was to build a brand that felt trustworthy, engaging, and accessible, particularly for a user group that might feel hesitant about seeking help.

The Challenge

Working within the sensitive context of veterans’ health meant the brand needed to balance clinical credibility with approachability. The challenge was to avoid any stigma while ensuring the design felt both reliable and inviting.

The visual language also needed to work across multiple digital touchpoints, maintaining clarity and accessibility for all users regardless of experience level.

The new designs needed to:

Build trust through a professional yet friendly design
Reduce stigma and promote positive behaviour change
Ensure accessibility and clarity across all digital elements
Create a visual language that appeals to and supports veterans
Encourage consistent engagement through intuitive, enjoyable design

Strategy and Creative Direction

I developed a visual identity that combined professionalism with warmth, focusing on simplicity, inclusivity, and ease of use.

Logo and iconography: Designed to be modern and adaptable, communicating trust and progress without feeling overly medical.
Colour palette: Chosen for accessibility and calmness, ensuring readability and inclusivity across all devices.
Custom illustrations: Created a set of drink illustrations to make tracking feel more engaging and less clinical.
UI and UX design: Prioritised intuitive navigation and clear data visualisation so users could easily track progress and insights.

Every aspect of the design aimed to empower users to take control of their habits in a supportive, positive environment.