Earthy Grind
Concept Project
Overview
Earthy Grind is a sustainable coffee brand committed to eco-friendly practices and ethically sourced products. I was commissioned to develop a brand identity that communicated sustainability, quality, and creativity through every design element.
The Challenge
The brand needed to stand out in a competitive coffee market while staying true to its eco-conscious values. The challenge was to design something distinctive and memorable without compromising the earthy, grounded feel that defines the brand’s ethos.
The new designs needed to:
Reflect sustainability and eco-friendly values
Stand out within the artisan coffee market
Maintain a natural and grounded visual identity
Communicate authenticity and quality
Ensure adaptability across packaging and merchandise
Strategy and Creative Direction
The design direction centred around natural textures, organic shapes, and warm tones, creating a look that feels both sustainable and modern.
Logo design: Crafted to reflect growth, sustainability, and the circular nature of eco-conscious living.
Colour palette: Earth-inspired shades that reinforce the brand’s environmental values.
Packaging: Designed for both practicality and visual appeal, highlighting the company’s focus on eco-friendly materials.
The final identity reflects Earthly Grind’s passion for sustainable living and coffee culture, giving it a confident and cohesive visual presence.
Skills
Deliverables
Brand identity and logo suite
Colour palette and typography
Packaging design
Illustration and merchandise design
Brand collateral