Jenso Designs
Lincolnshire
Overview
Jenso Designs is a linoprint business specialising in detailed, handcrafted artwork. The client approached me seeking a rebrand that would reflect the care, skill, and artistry behind their process.
The goal was to create a refined and professional identity that celebrated craftsmanship and conveyed the unique character of their handmade prints.
The Challenge
The existing branding lacked the sophistication and recognition that Jenso’s intricate work deserved. The new identity needed to elevate the brand while maintaining the authenticity and warmth of a small creative business.
The design also had to be adaptable across packaging, signage, and online platforms, ensuring consistency and recognisability wherever customers encountered the brand.
The new designs needed to:
Reflect the quality and care behind handcrafted work
Create a logo that feels both artisanal and professional
Build consistency across packaging and digital platforms
Enhance brand recognition while maintaining authenticity
Capture the essence of craftsmanship and attention to detail
Strategy and Creative Direction
The creative approach focused on simplicity, texture, and craftsmanship — qualities that define linoprinting itself.
Logo: Designed to feel handcrafted but refined, mirroring the precision and artistry of Jenso’s prints.
Typography: Elegant yet approachable type choices to balance professionalism and creativity.
Colour palette: Neutral, earthy tones to complement the tactile nature of the artwork.
The final identity is understated and timeless, giving the brand a polished foundation that still feels connected to its handmade roots.
Skills
Deliverables
Logo and visual identity
Colour palette and typography
Brand collateral
Packaging and print materials