Rhodes Training
Lincolnshire
Overview
Rhodes Training is a local fitness and nutrition business dedicated to promoting balanced, whole-body health. I was commissioned to create a full brand identity including a logo, colour palette, and typography system that reflected their holistic and supportive approach.
The Challenge
The brand needed to stand out in a saturated fitness market while communicating trust, energy, and professionalism. The challenge was to create something that appealed to both new and returning clients without feeling overly corporate or intimidating.
The new designs needed to:
Reflect a holistic and balanced approach to health
Stand out with a distinctive and trustworthy identity
Combine professionalism with warmth and accessibility
Ensure flexibility across both digital and print platforms
Communicate strength, care, and motivation
Strategy and Creative Direction
The creative direction focused on balance and wellbeing, capturing the connection between physical strength and mindful living.
Logo: Designed to symbolise progress and harmony within personal growth.
Colour palette: A mix of grounded neutrals and energising tones to convey motivation and calm.
Typography: Clean and bold for impact, complemented by softer supporting fonts for approachability.
The resulting brand identity positions Rhodes Training as both professional and personal, supporting clients through every step of their fitness journey.
Skills
Deliverables
Logo and visual identity
Colour palette and typography
Brand collateral
Print and digital materials