Veterans' Habit Study
Swansea University | GREAT Network | Office for Veterans' Affairs | Milgam
Overview
The Veterans’ HABIT Study is a research initiative focused on understanding the relationship between UK veterans and harmful gambling behaviours. The study aims to generate insights that can help shape better support and treatment options for the veteran community.
I was commissioned to design a set of visually engaging flyers that would help raise awareness of the study and encourage participation. The designs needed to communicate the project’s purpose clearly while building trust and approachability around a sensitive topic.
The Challenge
The main challenge was to present an academic research study in a way that felt welcoming and relatable. The materials needed to attract attention, explain the purpose quickly, and build confidence among veterans who might feel hesitant to engage.
The designs also had to stand out in both print and digital settings while maintaining professionalism and accessibility for a wide audience.
The new designs needed to:
Communicate sensitive research in an accessible, trustworthy way
Encourage veteran participation through clear and friendly design
Balance professionalism with empathy and approachability
Strengthen connection to the veteran community through subtle visual cues
Ensure clarity and usability across both print and digital platforms
Strategy and Creative Direction
I created a pair of complementary flyer designs that shared a cohesive structure but used distinct colour schemes to add visual interest. The direction focused on clarity, inclusivity, and respect, ensuring the tone felt both professional and supportive.
Each flyer included:
Clear, concise messaging about the study and how to participate
QR codes for quick and easy access to surveys
Contact details and visual hierarchy that guided the reader naturally
Subtle military-inspired visual elements to strengthen connection with the veteran audience
Typography and layout choices prioritised readability, while the colour palette provided contrast without feeling overly clinical or institutional.
